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Research
Culturally Conscious Design
interdisciplinary approach: product design / social psychology / marketing
What is Culturally Conscious Design?
This research goal aims to help designers, methodologists, researchers, and managers regarding a culture-conscious approach, to generate knowledge as to how cultural aspects play a role in product, service, and business design. To better understand the culture of intended users and consumers by integrating interdisciplinary science including social psychology, marketing, product design domain. To investigate what are cultural barriers they encounter and what opportunities are there to support them?
Culturally Conscious Design Framework
his Culturally Conscious Design framework integrates Maslow's human hierarchy of needs (Maslow, 1962) and design hierarchy of needs (Bradley, 2010) into the new grounding culture hierarchy of needs, which is called Culturally Conscious Design Hierarchy.
For the basic level : human beings seek physiological needs such as food and water. As the design hierarchy of needs, it must satisfy the functional purpose at first. This basic level is equivalent to the HUMAN NATURE's need for culture.
For the medium level : Once the basic level need is satisfied, human beings begin to pursue psychological needs such as safety, love, and esteem. As the design hierarchy of needs, the product has to fulfill reliability, usability, and proficiency sequentially. We conceptualized this medium level as CULTURE in our framework. A group of people shares information in the shared context, as the consequence, they learn each other in order to meet those needs.
For the top level : Once the medium level need is met, human beings tend to realize self-fulfillment needs such as self-actualization, self-efficacy, and confidence. As the design hierarchy of needs, it includes the highest level such as emotion, aesthetic beauty, creativity. This top-level demonstrates people's eagerness to present their own IDENTITY when the culture level is satisfied.
教授課程
Teaching Courses
跨文化整合設計研究
Cross-Cultural Intergrated Design Research
＃文化差異 #文化心理學 #設計策略
此課程以「文化認知心理學」與「消費者行為」為主軸，從基本的社會心理學作為理論基礎，探討東西方文化設計認知的差異，從東西方自我建構理論為出發點，衍伸到視覺感知、認知、思維模式、情感、行為等不同心理構面，並結合設計應用，將跨文化設計認知導入設計研究與消費者行為中。本課程為EMI(English Medium Instruction)全英文授課課程，學期成果每年將發表至世界頂級國際研討會或期刊等。
密集課程工作坊Crash Courses (Workshop)
跨國設計思考工作坊
Transnational Design Thinking Workshop
＃設計思考 #跨國交流 #設計策略
此跨國設計思考工作坊是由丘增平教授與日本一橋大學商學院的鷲田祐一教授 (Prof. Yuichi Washida)研究室對接合作，工作坊主軸以「設計思考之雙鑽石模型」為課程基礎，教授設計方法論並與日本一橋大學商學院的學生共創專案，以實務設計思考專案為密集工作坊形 式，每年約1月中旬在日本東京實地舉行。日本一橋商學院是排名第一名的私塾學校，媲美東京大學或早稻田大學，一橋大學授課對象多為歐美或日本商學院學生，將設計思考方法論實際導入當地設計專案內容。
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