Jun 27, 2025
引 領跨文化設計研究，開創人機互動新視野！
HCII (International Conference on Human-Computer Interaction) 舉辦至今已經有41年。是世界上最盛大的人機互動研討會，此次舉辦地點為瑞典的哥特堡城市(Gotenburg, Sweden)。而這次研討會的主題領域包含：人機互動理論、方法、實踐等相關議題，如新的用戶界面概念和技術、新的互動設備開發、UI (User Interface) 開發方法、環境和工具、多模式用戶界面設計、人機互動中的使用者經驗設計。
丘增平老師這次參加 2025 HCII 國際人機互動研討會，受邀主持一場 Session，主題為Cross-Cultural Design in Visual Perception and Application，探討跨文化消費者分析與視覺差異感知的設計應用與呈現，該主題共收錄6篇不同主題，從串流音樂專輯封面視覺風格文化差異、Z時代獨食在視嗅覺感知差異、Z時代行動銀行擬人化角色設計文化差異、扁平擬物 User Interface 視覺認知差異等。
本研究團隊的論文題目列表如下：
Applying Eye-Tracking Technique to Investigate Generation Z’ Solo Dining Experience of Synesthetic Perception between Eating and Watching Behavior Authors: Hsin-En Sung, Tseng-Ping Chiu
Emotional Engagement Wins - The Study of Cultural Differences in Consumers’ Engagement of Z Generation toward Anthropomorphic Characters of Mobile Banking
Authors: Guo-Ruei Huang, Tseng-Ping Chiu
From Skeuomorphic Design to Flat Design - Applying Eye-Tracking to Explore Cross-Cultural Differences in Visual Perception and Arousal Potential on Smart Home Control Panel User Interface Design
Authors: Chih-Yen Lin, Tseng-Ping Chiu
Real Visualization Attracts More? The Cross-Cultural Difference Study of Consumer Visual Perception on Album Cover Design of Music Streaming Platforms.
Authors: Tzu-Ying Chang, Tseng-Ping Chiu
What is Secret Recipe behind Digital Marketing? The Study of Cross-Cultural Differences in Consumers’ Visual Perception and Personality on Digital Marketing Attitude.
Authors: Ling-Wen Huang, Tseng-Ping Chiu
Uncertainty Makes Beautiful? The Cross-Cultural Study of Consumers’ Aesthetic Preference on Instagram Posts of Multinational Brands.
Authors: Yi-Chen Hsu, Tseng-Ping Chiu
