Principal Investigator

Tseng-Ping Chiu
Associate Professor, National Cheng Kung University, Industrial Design Department, Strategic Design Group 2019 -Present
Visiting Scholar Assistant Professor, Hitotsubashi University
Feb 2020 & Feb 2022
Ph.D. in Design Science, University of Michigan
2014 - 2019
Graduate Student Instructor, University of Michigan
2017 - 2019
Industrial Designer, Compal Electronics Inc.
2010-2011

Research Topic
Cross-Cultural Integrated Design LAB
Cross-Cultural Integrated Design LAB
Design Psychology
East & West Design & Application
Design Psychology
Design Psychology
Emotional Design
Design Psychology
Design Psychology
Design Psychology
Consumer Behavior
Visual Perception
Design Psychology
Product Aesthetics
Design Psychology
Design Thinking
Design Psychology
Cross-Border E-commerce Platform
Cross-Cultural Integrated Design LAB
About LAB
Cross-Cultural Integrated Design LAB
Under the guidance of Dr. Tseng-Ping Chiu, this research laboratory combines the fields of social psychology and consumer behavior to assist designers or industries in understanding the cross-cultural differences and values of consumers at the forefront, providing a macroscopic design perspective and cognition.


CCID LAB Introduction
Data-Driven Education & Practice Work 2024 @ Australia
CCID LAB
Cross-Cultural Integrated Design LAB
No.1, Daxue Rd., East Dist., Tainan City 701, Taiwan
06-2757575 ext 54325